Video: Start with why

(B1), B2, C1, C2

In this video from TED, Simon Sinek talks about how great leaders inspire their followers  He compares the approaches of Steve Jobs at Apple, The Wright Brothers (pioneers of manned flight) and Martin Luther King. Video time: 18 minutes and 5 seconds. Activity time: 20-45 minutes. (NB if you would like to change the sub-titles, just move your cursor over the video window to see the sub-title menu)

Task: Watch the video and discover
1  what Apple, the Wright Brothers and Martin Luther King have in common.
2  the meaning of the diagram on the right.

Is there a "why" for the company or organisation you work for?

Go to the video here.

For more information on Simon Sinek, go here.

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